NYSEG and RG&E Get New Look – Customers Get Same Safe, Reliable Service
New company logos will appear on utility bills starting soon
Rochester, NY – (December 21, 2010) NYSEG and RG&E customers will soon see a new logo on their monthly bills. It’s the first step in a multi-phased plan to update these venerable brands with a new look.
“We took the best attributes from our local NYSEG and RG&E brands (familiarity, trust, safety, reliability and outstanding customer service) and combined them with the best attributes of our global Iberdrola brand (innovation, leadership in renewables, caring and environmental responsibility) to create a new identity that is more than the sum of its parts,” said Mark S. Lynch, president of NYSEG and RG&E.
NYSEG and RG&E are wholly-owned subsidiaries of Iberdrola USA, the U.S. branch of the global energy leader Iberdrola S.A. Iberdrola acquired NYSEG and RG&E with its purchase of Energy East in September 2008.
“The new logos were inspired by nature,” Lynch said. “The leaf in the logo represents respect for the environment. The blue and orange drops represent sources of energy used by Iberdrola to generate electricity around the globe – blue for wind and water, orange for natural gas and the sun.”
The new branding will be phased in during the next few months. The new logos will appear first on bills and other printed materials, plus the NYSEG and RG&E websites. Company facilities and vehicles will get the new look later under normal maintenance and replacement schedules.
NYSEG last updated its logo in 1980; RG&E in 1968.
“The changes to the logos create a visual link to our parent company, Iberdrola – one of the top energy companies in the world,” Lynch said. “What hasn’t changed is our dedication to serving our customers: we’re the same people delivering the same safe, reliable service.”
To learn more about Iberdrola USA’s commitment to the environment and renewable energy, visit www.iberdrolausa.com.
About NYSEG and RG&E: NYSEG and RG&E are subsidiaries of Iberdrola USA. NYSEG serves 873,000 electricity customers and 259,000 natural gas customers across more than 40% of upstate New York. RG&E serves 362,000 electricity customers and 299,000 natural gas customers in a nine-county region centered on the City of Rochester. Providing outstanding customer service and meeting our customers’ energy requirements in an environmentally-responsible manner, NYSEG and RG&E are valuable assets to the communities we serve. For more information, visit www.nyseg.com and www.rge.com.
About Iberdrola USA: Iberdrola USA, a subsidiary of global energy leader Iberdrola, S.A., is an energy services and delivery company serving more than 2.4 million customers in upstate New York and New England. For more information about Iberdrola USA, visit www.iberdrolausa.com.